Concept Menu

The concept is what transforms a generic space into an authentic, intriguing spa. This is the unifying force behind the facility design, service, and menus that defines the overall guest experience. Our menus are an extension of the concept that provides vividly memorable, results-oriented services that drive profits. Creativity is the foundation for our concepts and menus, which stem from our collaboration between multiple areas of expertise, giving us a fresh perspective on spa. We create sensorial experiences, engaging environments, and compelling identities, that enhance an operationally sound business model.

WE REDEFINE SPA by persistently pursuing innovation through research, development, and design.


“It was an absolute pleasure working alongside Spa Strategy – from
design to fruition of entire scope of the project. The on-site management of the project made it both effortless and seamless – due to their expertise. Lastly, they displayed the ability to bring a contemporary elegance to a historic property –without misplacing the traditional ambiance of The Brown Palace Hotel & Spa.”


Michael Maruca, Executive Assistant Manager, The Brown Palace Hotel




• Establishes an Identity and Story
• Tailored to Location and Property
• Framework for Design and Architecture
• Foundation for Service
• Brand Alignment
• Initiates Brand Loyalty