Elaine Fenard
Managing Partner
Recognized as a spa industry visionary, with more than 25 years’ experience in spa development and operations, Elaine joined Spa Strategy in its quest to create innovative, luxurious and profitable spas, becoming an integral partner in 2006.
Previously VP of Spa Development and Operations for Starwood Hotels & Resorts, Elaine oversaw spa development and operations for over 750 properties in more than 80 countries. She championed the Starwood Spa Collection, a group of 38 unique spas, and oversaw the development of many successful individual spas under the Starwood umbrella. Elaine also designed several innovative concepts including the Spa in a Box model, a profitable template for hotel owners and developers to follow from start to finish.

We are hands-on contributors who are passionate about our accomplishments. Our work is not simply a job, but an extension of our lives.

We are coworkers and friends with a broad range of interests, talents and expertise. Our daily interactions bring out the best in each other because our creativity is influenced and inspired by one another. We are all strong as individuals, but strongest as a team.

We shape our careers and our company, taking on new projects and assignments within and beyond our areas of expertise and across the spa industry. We thrive on continually outdoing ourselves, favoring ability over experience. Our singular strengths combine to create a truly exceptional synergy. As leaders of the industry, we thrive on continuously improving our ideas and exceeding expectations.

Through the collaboration of highly integrated multi-disciplinary teams, we deliver innovative and profitable spas.


Team: (left -right)
Justin Sturgis - Spa Development & Operations, USA, Claire Way - Spa Development & Operations, Europe, Africa & ME, Maggie Gunning - Spa Development & Operations, Asia Pacific, Jessica Hood - Interior Design, Kris Herring - Financial Analyst, Robert Willsie - Architecture & Design, Bethany Bohmer - Financial Analyst, Kim Noeldner - Spa Development & Operations, China