SpaStrategy’s spa financial model – Spa VI, is designed for Hotel Spa operators, owners and financiers to improve the performance and capital value of the spa/ spa portfolio. To assist:

  • Operators – to Improve performance of their spas to increase revenues.
  • Owners – to Assess the value of their spas, selecting operators, and configure the best format in new builds.
  • Financiers – to Assess the validity of spa lending or investment opportunities.

The spa financial model developed can be applied at overview and many levels of granularity. Consequently, it can be used where information is relatively sparse providing increasingly detailed solutions as further information is made available.

Initially, Spa Strategy benchmarks the spa’s actual or projected performance in four key areas:

  1. Customer capture
  2. Sales effectiveness and efficiency
  3. Staff performance
  4. Property utilisation

SpaVI identifies both good performance and areas that require attention. The Spa Strategy team then offers practical solutions to improve the performance of the business in the key areas identified. These offered solutions are modeled to develop outcome scenarios. This identifies how, if the offered solutions are implemented, the spa’s performance will improve and measure up against the benchmarks; and, it will show how implementation will enhance the capital value of the spa. This powerful combination of benchmarking, scenario modeling and capital value assessment ensures that the offered solutions are both realistic and achievable.

Who should use this service and why?

Hotel Spa Operators:  Improve the financial performance of your business. Perfect for knowing what hotel/spa owners will be looking at when assessing the value created for  operating the spa. Can you afford not to use this powerful tool?

Hotel/Spa Owners:  Assess the value of your spa, and to assess proposals from potentially competing operators, allows to identify which operator will give you the best return and highest long term capital value.

Spa financiers: Assess the viability of the projections you are being presented with, assess areas for improvement, and allow scenario building. The benchmarking component will tell you whether the projections are realistic and achievable.